Samza Food Industries is the parent company and the main player of Samza Group. It inspires produces and markets products under the brand name of Samza’s. Samza is managed and run professionally, fully product-driven and gives equal emphasis to both Research & Development as well as Sales & Marketing.

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It has a strong and creative pool of research personnel, all of whom are dedicated to creating new, innovative food products. The rapid growth of the company, from 2015, to its current position with annual sales of quarter million can be attributed to the success of the range of new products which has introduced in the market.

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New products introductions are effectively supported by dynamic sales and marketing management teams and continuous promotion of the Samza brand. Today, Samza’s brand awareness stands at par with other famous international food product brands sold in Malaysia.

Samza’s continuous commitment in providing consumers with products of the highest quality is assured through strictest standards of requirements set on the processes and the quality of the material used. Therefore, all Samza’s products are guaranteed 100% halal, hygienic, wholesome and healthy.

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In recognition of this commitment to quality, Samza’s has received numerous awards and accolades. In fact, Samza’s products were the first to receive Halal certification from the Islamic Affairs Division of the Prime Minister’s Department. Among other awards received are Best Rendang Paste in Selangor and Best Masak Merah Paste in Selangor (recognition by Ministry of Agriculture Malaysia).

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Today, Samza’s has become a prominent household brand in the food manufacturing business. With the existing products of more than 10 types under main categories –Processed Paste and Chocolate Malt Powder.  Samza’s will continuously strive to identify and develop products to cater households and market needs.